Uber Freight

Enhance the experience and efficiency of internal carrier-facing operators

Enhance the experience of internal operators while gaining a deeper understanding of various carrier types, ultimately boosting user adoption of Uber Freight.

"How might we improve the internal operator's user experience and maximize its utility for them?"

Enhance the internal operator's user experience by integrating links to Salesforce and Zendesk, streamlining their workflow without the need to open multiple tabs.

Simplify the process of carrier analysis and assignment for internal operators by enabling them to refer to past analyses and easily compare carriers.

  • Client Success Team

  • Customer Service Team

  • Optimize the use of carriers’ data and preferences.

  • Provide internal operators with a performance scorecard and visualization graph to facilitate the assessment of carrier performance over time.

Feature 1: Performance Scorecard

Feature 2: User Data & Preferences

Feature 3: Fixed Side Bar

  • This page is a comprehensive tool for evaluating carrier performance, offering real-time visual comparisons of key metrics like on-time pickup, on-time delivery, auto-tracking, and buy-to-market.

  • Operators can easily assess a single carrier's performance, enabling data-driven decisions. The feature to compare these metrics over time empowers operators with predictive insights for anticipating and addressing challenges.

  • This page is a valuable resource for carrier performance insights, providing a comprehensive view of crucial data such as fleet size, load acceptance rate, bounce rate, and the carrier's top five routes.

  • It empowers operators to make informed decisions on load assignments, optimizing freight management efficiency.

  • The left fixed side bar is a user-friendly feature that ensures easy access to vital carrier information.

  • This keeps key data readily available at all times, so internal operators can access carrier information, make quick decisions, and efficiently manage operations without the need for constant scrolling.

About

Impact

Project Details

Problem Definition

Design Goal

Target Users

Design Criteria

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Final Design

Uber Freight is a subsidiary of Uber that connects shippers and carriers through a user-friendly platform, simplifying the transportation of freight and offering transparency and efficiency in the process.

The project sought to gain insights into the diverse identities of various carriers and enhance the experience and efficiency of internal carrier-facing operators by redesigning the carrier profile portal.