AudioOne FYI
AudioOne FYI is an audio platform that curates your personal news & podcast feed with real-time updates, 30-second highlights, and a dynamic queue.
Tasks
Research
UX/UI Design
Prototyping
Usability Testing
Timeline
05/2024 - 09/2024
Overview
People spend more than 1/3 of their time commuting, mostly in their cars. For people who spend long hours on the road but want to keep informed, AudioOne FYI offers a convenient method to access the most important news and material. This platform enables users to make the most of their commute, transforming what would otherwise be lost time into an opportunity to stay up to date without missing a beat.
Problem
For busy individuals, the challenge lies in finding a solution that allows them to effortlessly stay up-to-date without sacrificing their valuable time or focus during their commute. Without an efficient way to consume relevant content on the go, many commuters are left feeling disconnected and overwhelmed, struggling to keep up with the fast pace of the world around them.
"I like to listen to content while I’m doing other things, like working out or cooking.
I need something efficient that lets me keep up with the news without having to stop what I’m doing."
"I’m always looking for smart integrations that allow me to seamlessly listen to news through my devices, whether I’m on my phone or in the car. It should be easy and connected."
"With my packed schedule, I need a quick and easy way to stay updated on the go.
I don’t have time to sift through news articles; I just want the information delivered to me."
Understanding:
Visualize the emotional journey
I used experience mapping techniques to create a visual journey of the persona, including all of the interactions during the travel as well as the feelings that the persona experienced. This made it evident where our consumers were having problems and helped me identify where I should focus:
I simply want the information I need provided to me easily and efficiently through audio.
Context:
Target Users
I’ve chosen to focus on users aged 25 to 65, busy commuters and multitaskers who prefer consuming news on the go.
Researching what the world say
I recruited 10 participants who match the target demographics. This helped me gain deeper insights into their needs and aspirations. I have gained the following key insights
80%
80% of participants stated that a clear, navigable interface was essential for quick content access, emphasizing the significance of intuitive design.
70%
70% expressed a strong preference for personalized content feeds, demonstrating that customization is essential for user engagement.
An insightful driving experience
The vision:
Brand and Experience Requirements
Understanding user needs and identifying key challenges are essential to shaping a clear vision of how users perceive AudioOne FYI's experience and personality. This vision guides our artistic direction and brand values, such as Innovation, Personalization, Engagement, Accessibility, and Community.
AudioOne FYI aims to redefine the audio experience, providing a seamless and personalized listening journey that connects users to content that resonates with them. The brand name "AudioOne" reflects our mission to unite diverse audio content under one platform, integrating advanced AI to create an immersive and tailored experience for every listener.
Structuring the Experience with
Mental Models
Sitemap
Based on research insights and brainstorming sessions, I identified key user tasks and organized them into the platform's content and features. By considering user activities and opportunities, I structured these insights into a comprehensive sitemap, which you can see in the image. This sitemap is designed to align with user personas, technical constraints, and business objectives, ensuring a seamless and intuitive navigation experience for both logged-in and non-logged-in users.
Meet AudioOne FYI:
Skip the Scroll and Know it All
Feature 1:
Register and craft your own channel
AudioOne FYI is all about personalization.
Personalize your experience with tailored content to get the information and knowledge you need.
Feature 2:
Stay updated with trending content
Platform for busy commuters, providing the latest and trending news to keep them informed during their daily travels.
Receive more specific and personalized news
Feature 3:
Utilizes AI-driven analytics to track user engagement and trends, helping to continuously improve the platform and tailor content effectively.
Key takeaway
This project was highly successful and offered valuable insights into balancing innovation with practicality.
Initially, my goal was to introduce cutting-edge features that would set AudioOne FYI apart in the audio streaming industry. However, I quickly learned that innovation doesn’t always require entirely new ideas. Sometimes, optimizing existing processes and features can lead to equally impactful results. The most important takeaway was that enhancing user experience should always be the priority, even when working within the constraints of established platform structures.